Social Media – 10 trends to track in 2018
Social Media. Whether you want to admit it or not, social media is slowly creeping more and more into our lives. It’s hitting us with pictures and stories and live streams and carefully crafted videos. More and more people are ditching the traditional career path to become content creators, lifestyle influencers, and bloggers. But how…
Blogging for SEO
7 SEO Blog Traits of Blogs that Rank Well in Search Engines Blogging is a powerful way to boost your search rankings, help customers who are interested in your products and services to find you, and build trust and goodwill by showing your expertise and giving your clients value before you ask them to buy…
Web Design selection – 12 considerations
Web design and web development firm considerations At onCOREventures, the CORE of our digital marketing implementation is your website. To get a website designed and developed and then implemented we have to touch so many other things like Social Media and Local Foundation Management, but at the CORE is your website. Our approach to all…
Ideal Client Worksheet – your customer avatar
Who/What Is a Customer Avatar? In working with our clients in both our coaching practice and our marketing agency projects, we set a lot of foundation work in order to lock in their ideal client(s) for their specific services. We feel a lot of resistance during this part of the process. Probably because most business owners think that their…
Pittsburgh SEO practices in 2018
How are you handling Pittsburgh SEO in 2018? For some businesses, ranking high in local online searches is vital for getting new customers. If the geographic range of your service is inherently limited by driving distance, or you’re a business like a restaurant that only serves clients within the walls of its own building, you…
Small Business SEO – Blogging and Keywords
Small Business SEO – How to Use Blogging and Keywords SEO, or search engine optimization, is essential if you want your customers to find you. Without it, you’re all but invisible to search engines and the people who use them, so those customers are likely to find and buy from your competitors instead. The trouble…
Search Engine Marketing – SEO – PPC
How to Get More Clients Through SEO and Search Engine Marketing Did you know that, for some businesses, over 60% of your traffic comes from search engines? From our years of experience in helping small businesses to attract more clients, we’ve concluded that any effective marketing strategy requires the use of both pay-per-click advertising and…
Strategic Referral Partnerships
Ten Elements You Need to Create Strategic Referral Partnerships Referral Partnerships – when I was running product management for a software company the first thing I tried to do when launching a new product was fill in the missing features of our solution through the creation of strategic partnerships. In my five years of coaching…
Local SEO – Why you need it now
Local SEO Local SEO- You keep hearing about it. You’ve read the articles telling you it’s important. You may have even read the many list posts telling you what to do to start excelling with local search. But what about the why? Why exactly is local search engine marketing important? And how does it differ…