Get to Know SERP Features
Digital marketing as we know it is changing every single day. If you’ve Googled anything lately, we’re sure you’ve noticed new layout features for different kinds of questions. Looking for a gluten-free café nearby? Up pops a map. Researching the best brand of headphones to buy? Up pops a carousel of images and reviews. These…
Read MoreThe Consciousness Coach: The Act of Listening
“Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey. If you have the capability of hearing, you use your ears almost every moment of every day. We hear background noise such as cars, dogs barking, and the breeze. Headphones make it easier than ever…
Read MoreAn Introduction to SERP
An introduction to SERP. I’ve often found myself reminiscing as of late. Back to simpler times. Prior to 2007, Google used to be the same. You typed in a phrase or name and you would get ten blue lines. Ten blue lines with the SEO title, some metadata about the page and the actual link…
Read MoreSeven Levels of Consciousness
The seven levels of consciousness. For the past six years, I have worked with small business owners as a marketing and business coach and consultant. In that time, I have often come back to my own point of origin. That point is understanding that one of the biggest challenges people have in building wealth through…
Read MoreThe Wisdom of Winnie the Pooh: Introduction to Consciousness
This weekend. my wife and I borrowed our nephew and nieces to have an excuse to go see Christopher Robin. We were expecting to be entertained, just like when we took the same group to see Paddington. What a gift it was to see this Disney movie without expectation. And I laughed to myself as…
Read MoreFive Things to Do Before You Even Name Your Small Business
So, you’ve decided you want to start your own business. Maybe you’ve been conceptualizing and ironing out details for the last few months. Or perhaps you have had this idea since childhood and have continually gravitated towards entrepreneurship. Either way, there are a number of steps you need to go through before your vision becomes…
Read MoreRelationship Marketing in the Internet age
Relationship marketing – is it a thing of the past now that we are all online? In today’s fast-paced world, it can be easy to let things slip through the cracks – even things as important as your relationship with your clients. Most companies’ relationships with their clients are fleeting and impersonal. A quick conversation…
Read MoreWebsite elements that you must have in 2018
Website elements – what should you include? If you want to attract customers through the internet, get them to choose you over your competition, and give the impression that you’re a credible company with up-to-date skills and services, having a good-quality website is invaluable. If people who look for services or products like yours online…
Read MoreHomepage – the door to your business in 2018
When potential clients and referral partners find you on the web, your website’s homepage will often be the first page they look at – and the last, if it’s designed poorly. Our customers are constantly bombarded by information and distractions. The next shiny new thing is just a few keystrokes away, and if your home…
Read MoreLead Magnet use in conscious marketing
Email marketing is one of the most valuable client attraction strategies you can use, how does the use of a lead magnet fit in? And is it conscious marketing? When done well, it generates $38 for every $1 spent, keeps you at the top of your audience’s minds, and lets you build their trust by…
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