Google Business Profile Changes and the Importance of High-Quality Images
Your Google business profile might be more important than you think. According to Google, profile information is a significant search engine ranking page (SERP) factor. We all know that getting to the top of the search engine page can be critical for your business’s visibility. But how does Google make this determination? This article will discuss…
Why Your Website Needs Accelerated Mobile Pages in 2022
How often do you try to load a website on your smartphone and abandon the effort because it takes a frustratingly long time to load? Or worst, you’re trying to read the article on a small screen and you can’t because the ads take up all the space. Don’t do this to your customers. Mobile…
Global Accessibility Awareness Day
What Is Website Accessibility? There is a lot of news lately about lawyers trying to force targeted industries like home buying and selling to comply with website accessibility standards. So what exactly is meant by website accessibility? According to the W3c – the global organization that creates standards for the Internet: When websites and web…
Google Reviews drive your Google my Business Results
Over the last few years, Google has made major changes that favor small business owners to Google my Business. We noticed a pattern of small businesses using their Google My Business profile organically being rewarded in local searches. And actually, we have seen this firsthand with some of our clients. At a recent Duct Tape…
Pittsburgh Local Marketing insights in 2022
Pittsburgh Local Marketing has been a challenge since 2020 with the lockdowns and start – stop- restart of our economy. Essential services have been very busy while others like restaurant dining are struggling for their very existence. Here in Pittsburgh, the winter has mostly come and gone and we can see the end of the…
Letting go of fear
Are you afraid? Are you not letting go of fear? Yeah, be honest. I get it. I was for weeks after COVID hit. This is unprecedented in many of our lifetimes. But why be afraid? Last week I started by ten things list that small business owners need to do to stay open with this…
10 Things Local Business Owners must do post COVID
Local business in 2020. Even though COVID has turned the world upside down, it is possible for local business to thrive. A few years ago after the 2008 economic meltdown, I read a book from Neal Donal Walsh, “When everything changes, change everything”. Those words have echoed in my head a lot in the last…
COVID-19 CARES Act
The Coronavirus Aid, Relief, and Economic Security (CARES) Act was recently signed into law. It was created to help small businesses during this time of economic downturn as the largest financial assistance bill to date. Part of the CARES Act has allocated $350 billion to help small businesses and nonprofits keep workers employed amid the…
Small Business Owners, You Need to Take Care of Yourself
If you’re a small business owner, the world seems like a pretty scary place right now. There is so much uncertainty in the air. People who have never experienced anxiety are starting to struggle with it. And those of us familiar with the emotion are feeling it tenfold. It feels like there is always something…