Google and Local Business
In May of 2019, it appears that a change was made in Google’s Algorithm for search. This change seems to have begun using local search techniques to reward small businesses using Google My Business naturally and effectively. At onCOREventures, we have seen this firsthand with some of our clients. At the annual Duct Tape Marketing…
Our Venture in Gratitude for Wellness
Gratitude for Wellness. As we approach another Thanksgiving, we want to take a moment to reflect on the past year and all the changes that came with it. As a marketing strategy firm, it can be hard to not get caught up in the industry and what the larger, “more successful” firms are doing. What’s…
Three Keys to Financial Freedom: Your Business, Real Estate, and Bank
Guest Post on Your Financial Freedom by Stephanie O’Brien. Stephanie is a content marketing copywriter and group program design specialist and a Member of Liberty Group and Liberty Digital Marketing Services. Creating lasting financial freedom takes more than just hard work. It takes knowledge, strategy, and three key components that enable you to make money…
Building a Search Approved Local Website
It’s the time of the year when we begin thinking and reflecting on the past and make goals for the future. If you’re a small business owner, updating or rebranding your website might be on your new year’s resolution list. What are the qualities of a local website that make it favorable among search engines?…
An Overview of Google My Business for Small Businesses
Google My Business (GMB) is an innovative Google tool that can help small businesses grow for little payout. This tool is more than just another online directory listing. But rather a unique way for potential customers to find your business via both “Search” and map. GMB allows for you to post photos, video, business hours,…
Email Marketing and Networking
If you have an email address (we’re guessing you probably have a few of them), you understand how much “junk” you get a day. Promotions and sales for material goods you don’t need. Newsletters from a company you accidentally signed up for when you entered to win a free vacation. Other newsletters from your favorite…
Social Media
In a sense, social media has completely changed the culture in the 21st century. It allows us to connect with those on the other side of the world, people who you would never meet in “real” life. It has bred the career of “influencer”. Social media has even fueled movements. It is the next phenomenon…
Importance of Solid SEO
Search engine optimization (SEO) is one of those confusing marketing buzzwords. Marketing professionals claim it’s something you “have to have” but can often be vague about what that actually means. They also tend to throw around phrases like “keyword optimization” and “search engine results pages” – which more often than not, can confuse you even…
Approach to Content
It’s been said before and it will be said again, “content is king”. And its king for a good reason. Your content has the capability to tell the full story of your business. What do you stand for? Why should a person choose you? What makes you different from the competition? Do you really want…