The Six Biggest Cold Email Mistakes You’re Making in 2022

cold email mistakes do not include reading your email by the window in winter

If you’re like most small businesses, you’re probably using cold email to reach out to new customers and promote your products or services. However, there’s a good chance that you’re making some big mistakes that are costing you dearly in terms of wasted time and money. If you are unsure of what cold email is…

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Global Accessibility Awareness Day

What Is Website Accessibility? There is a lot of news lately about lawyers trying to force targeted industries like home buying and selling to comply with website accessibility standards.  So what exactly is meant by website accessibility?  According to the W3c – the global organization that creates standards for the Internet: When websites and web…

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Google Reviews drive your Google my Business Results

Star rating selection - As Google algorithms continue to change, what is the implication and relationship between Google reviews and small local businesses?

Over the last few years, Google has made major changes that favor small business owners to Google my Business. We noticed a pattern of small businesses using their Google My Business profile organically being rewarded in local searches. And actually, we have seen this firsthand with some of our clients. At a recent Duct Tape…

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Letting go of fear

letting go of fear

Are you afraid? Are you not letting go of fear? Yeah, be honest.  I get it.  I was for weeks after COVID hit. This is unprecedented in many of our lifetimes. But why be afraid?  Last week I started by ten things list that small business owners need to do to stay open with this…

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10 Things Local Business Owners must do post COVID

local business

Local business in 2020. Even though COVID has turned the world upside down, it is possible for local business to thrive.  A few years ago after the 2008 economic meltdown, I read a book from Neal Donal Walsh, “When everything changes, change everything”.  Those words have echoed in my head a lot in the last…

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COVID-19 CARES Act

Small Business we are open

The Coronavirus Aid, Relief, and Economic Security (CARES) Act was recently signed into law. It was created to help small businesses during this time of economic downturn as the largest financial assistance bill to date. Part of the CARES Act has allocated $350 billion to help small businesses and nonprofits keep workers employed amid the…

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Small Business Owners, You Need to Take Care of Yourself

Small business owner working on laptop - We’re sure you were stressed prior to the Covid-19 outbreak and know it has only increased - you to take care of yourself as a small business owner.

If you’re a small business owner, the world seems like a pretty scary place right now. There is so much uncertainty in the air. People who have never experienced anxiety are starting to struggle with it. And those of us familiar with the emotion are feeling it tenfold. It feels like there is always something…

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Google and Local Business

Laptop opened to Google browser window. In May of 2019, it appears that a change was made in Google’s Algorithm for search. What is the impact of Google and Local Business?

In May of 2019, it appears that a change was made in Google’s Algorithm for search. This change seems to have begun using local search techniques to reward small businesses using Google My Business naturally and effectively. At onCOREventures, we have seen this firsthand with some of our clients. At the annual Duct Tape Marketing…

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Our Venture in Gratitude for Wellness

Slice of pumpkin pie on a white plate on a wooden table. Gratitude for Wellness. As we approach another Thanksgiving, we want to take a moment to reflect on the past year and all the changes that came with it.

Gratitude for Wellness. As we approach another Thanksgiving, we want to take a moment to reflect on the past year and all the changes that came with it. As a marketing strategy firm, it can be hard to not get caught up in the industry and what the larger, “more successful” firms are doing. What’s…

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Three Keys to Financial Freedom: Your Business, Real Estate, and Bank

Today, I’m going to explain these three vital elements of your financial freedom strategy: your business, your real estate, and your personal bank.

Guest Post on Your Financial Freedom by Stephanie O’Brien. Stephanie is a content marketing copywriter and group program design specialist and a Member of Liberty Group and Liberty Digital Marketing Services. Creating lasting financial freedom takes more than just hard work. It takes knowledge, strategy, and three key components that enable you to make money…

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