Business Alliance for Local Living Economies

BALLE represents over 22,000 independent business members across the U.S. and Canada, with the mission to help local business flourish!

“BALLE is changing how we think about the purpose of business and the economy. They are changing the mindsets of “every-man-for-himself” to an understanding that real security comes from community – from sharing not hoarding, from a partnership, not domination.” (1). BALLE, or the Business Alliance for Local Living Economies, is a network of socially…

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Business Podcasting: MP3 Files and Hosting Audio

Starting a business podcast - we’re going through the ins and outs of podcasting ranging from creating mp3s to hosting your audio.

Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…

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Business Podcasting: Podcasting Gear, Software, and Audio

What do you need to do to start your own business podcast? We’re covering the ins and outs of podcasting gear, podcasting software, and audio.

Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…

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Why You Need to Show Customer Appreciation

Fast-paced, digital lifestyles have caused customer appreciation to be a lost art. Try taking an old-school approach to help your company stand out.

Customer expectations are high in today’s world. And thanks to innovative technology, those expectations are only going to increase. Consumers want quick, mobile-optimized websites full of accurate information. They want to be able to use voice search and they want instant answers. But most importantly, consumers want to be treated with appreciation and respect. In…

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Talking Triggers: What is Your Word of Mouth Strategy?

onCOREventures is a marketing agency located in Pittsburgh, PA. We provide small business marketing services to small businesses in the area. (word of mouth talking triggers)

If you’re in the small business world, “strategy” is a word you hear all the time. Your business has a marketing strategy. A sales strategy. A brand strategy. Don’t forget about its PR strategy. If the company is digitally savvy, perhaps a social media strategy. A blogging and editorial calendar strategy. And a web and…

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What is an On-Core Venture?

Are you feeling overwhelmed by tlife? Have you lost your purpose? Are you having trouble finding your life's meaning? What is your on-core venture?

I saw a thought-provoking headline this morning. It exclaimed that suicide is at a fifty-year peak in the US and that is it bringing down US life expectancy. Interestingly, yesterday I listed to a StoryBrand podcast of a similar nature. It talked about finding meaning in life and the speakers summarized Victor Frankle’s learnings from…

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Get to Know SERP Features

SERP features are additional links to content that search engines think you might find relevant - they come in many shapes and sizes!

Digital marketing as we know it is changing every single day. If you’ve Googled anything lately, we’re sure you’ve noticed new layout features for different kinds of questions. Looking for a gluten-free café nearby? Up pops a map. Researching the best brand of headphones to buy? Up pops a carousel of images and reviews. These…

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The Consciousness Coach: The Act of Listening

Listening is key to all effective communication. Without the ability of active listening, messages are easily misunderstood.

“Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey. If you have the capability of hearing, you use your ears almost every moment of every day. We hear background noise such as cars, dogs barking, and the breeze. Headphones make it easier than ever…

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Google Local Guide for local reviews

local reviews

Got Local Reviews? Local reviews – I just received an email from Google, because on occasion, I have written reviews for the locations that I have visited.  Google suggested that I install a widget on my iPhone – yes they know I have an iPhone.  And since I have been writing about local reviews and…

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