The Six Biggest Cold Email Mistakes You’re Making in 2022

cold email mistakes do not include reading your email by the window in winter

If you’re like most small businesses, you’re probably using cold email to reach out to new customers and promote your products or services. However, there’s a good chance that you’re making some big mistakes that are costing you dearly in terms of wasted time and money. If you are unsure of what cold email is…

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How should I use cold email for my business?

Many of our clients are looking for the silver bullet with email.  Or they are looking for the silver bullet of the next template to use, or the best marketing automation system.  Franky, they are looking in the wrong place. Let’s start with the basics. What is your sales script? We are big fans of…

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Google Reviews drive your Google my Business Results

Star rating selection - As Google algorithms continue to change, what is the implication and relationship between Google reviews and small local businesses?

Over the last few years, Google has made major changes that favor small business owners to Google my Business. We noticed a pattern of small businesses using their Google My Business profile organically being rewarded in local searches. And actually, we have seen this firsthand with some of our clients. At a recent Duct Tape…

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Pittsburgh Local Marketing insights in 2022

Pittsburgh Local Marketing

Pittsburgh Local Marketing has been a challenge since 2020 with the lockdowns and start – stop- restart of our economy. Essential services have been very busy while others like restaurant dining are struggling for their very existence.  Here in Pittsburgh, the winter has mostly come and gone and we can see the end of the…

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COVID-19 CARES Act

Small Business we are open

The Coronavirus Aid, Relief, and Economic Security (CARES) Act was recently signed into law. It was created to help small businesses during this time of economic downturn as the largest financial assistance bill to date. Part of the CARES Act has allocated $350 billion to help small businesses and nonprofits keep workers employed amid the…

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Small Business Owners, You Need to Take Care of Yourself

Small business owner working on laptop - We’re sure you were stressed prior to the Covid-19 outbreak and know it has only increased - you to take care of yourself as a small business owner.

If you’re a small business owner, the world seems like a pretty scary place right now. There is so much uncertainty in the air. People who have never experienced anxiety are starting to struggle with it. And those of us familiar with the emotion are feeling it tenfold. It feels like there is always something…

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Google and Local Business

Laptop opened to Google browser window. In May of 2019, it appears that a change was made in Google’s Algorithm for search. What is the impact of Google and Local Business?

In May of 2019, it appears that a change was made in Google’s Algorithm for search. This change seems to have begun using local search techniques to reward small businesses using Google My Business naturally and effectively. At onCOREventures, we have seen this firsthand with some of our clients. At the annual Duct Tape Marketing…

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