Local Business
Introduction to AI in Local Marketing: How Small Businesses Can Benefit
As a local business owner in the Pittsburgh market, you’re probably aware that technology constantly evolves and changes how we do things. Artificial intelligence, or AI, is one of the most exciting and rapidly growing technology areas. But what exactly is AI, and how can it be used to help your local business succeed? First…
Read MoreThe Six Biggest Cold Email Mistakes You’re Making in 2022
If you’re like most small businesses, you’re probably using cold email to reach out to new customers and promote your products or services. However, there’s a good chance that you’re making some big mistakes that are costing you dearly in terms of wasted time and money. If you are unsure of what cold email is…
Read MoreHow should I use cold email for my business?
Many of our clients are looking for the silver bullet with email. Or they are looking for the silver bullet of the next template to use, or the best marketing automation system. Franky, they are looking in the wrong place. Let’s start with the basics. What is your sales script? We are big fans of…
Read MoreGoogle Business Profile Changes and the Importance of High-Quality Images
Your Google business profile might be more important than you think. According to Google, profile information is a significant search engine ranking page (SERP) factor. We all know that getting to the top of the search engine page can be critical for your business’s visibility. But how does Google make this determination? This article will discuss…
Read MoreWhy Your Website Needs Accelerated Mobile Pages in 2022
How often do you try to load a website on your smartphone and abandon the effort because it takes a frustratingly long time to load? Or worst, you’re trying to read the article on a small screen and you can’t because the ads take up all the space. Don’t do this to your customers. Mobile…
Read MoreGoogle Reviews drive your Google my Business Results
Over the last few years, Google has made major changes that favor small business owners to Google my Business. We noticed a pattern of small businesses using their Google My Business profile organically being rewarded in local searches. And actually, we have seen this firsthand with some of our clients. At a recent Duct Tape…
Read MorePittsburgh Local Marketing insights in 2022
Pittsburgh Local Marketing has been a challenge since 2020 with the lockdowns and start – stop- restart of our economy. Essential services have been very busy while others like restaurant dining are struggling for their very existence. Here in Pittsburgh, the winter has mostly come and gone and we can see the end of the…
Read MoreCOVID-19 CARES Act
The Coronavirus Aid, Relief, and Economic Security (CARES) Act was recently signed into law. It was created to help small businesses during this time of economic downturn as the largest financial assistance bill to date. Part of the CARES Act has allocated $350 billion to help small businesses and nonprofits keep workers employed amid the…
Read MoreSmall Business Owners, You Need to Take Care of Yourself
If you’re a small business owner, the world seems like a pretty scary place right now. There is so much uncertainty in the air. People who have never experienced anxiety are starting to struggle with it. And those of us familiar with the emotion are feeling it tenfold. It feels like there is always something…
Read MoreGoogle and Local Business
In May of 2019, it appears that a change was made in Google’s Algorithm for search. This change seems to have begun using local search techniques to reward small businesses using Google My Business naturally and effectively. At onCOREventures, we have seen this firsthand with some of our clients. At the annual Duct Tape Marketing…
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