Search Engine Marketing – SEO – PPC
How to Get More Clients Through SEO and Search Engine Marketing Did you know that, for some businesses, over 60% of your traffic comes from search engines? From our years of experience in helping small businesses to attract more clients, we’ve concluded that any effective marketing strategy requires the use of both pay-per-click advertising and…
Read MoreStrategic Referral Partnerships
Ten Elements You Need to Create Strategic Referral Partnerships Referral Partnerships – when I was running product management for a software company the first thing I tried to do when launching a new product was fill in the missing features of our solution through the creation of strategic partnerships. In my five years of coaching…
Read MoreLocal SEO – Why you need it now
Local SEO Local SEO- You keep hearing about it. You’ve read the articles telling you it’s important. You may have even read the many list posts telling you what to do to start excelling with local search. But what about the why? Why exactly is local search engine marketing important? And how does it differ…
Read MoreGoogle Local Guide for local reviews
Got Local Reviews? Local reviews – I just received an email from Google, because on occasion, I have written reviews for the locations that I have visited. Google suggested that I install a widget on my iPhone – yes they know I have an iPhone. And since I have been writing about local reviews and…
Read MoreReputation Managment – own page one of Google
Page One on Google Is Your New Business Card Reputation Management – Do a search for your company name. Then search your product or service names. Whatever you find on page one on the Google first page of search engine results amounts to how your potential customers see you online. See, it doesn’t matter if…
Read MoreWhat is Conscious Capitalism, and How Can It Help You Grow Your Business?
Conscious Capitalism Traits – what are they? A couple of weeks ago I wrote a very long blog post on the shifts that we need to make to implement conscious capitalism – but what does conscious capitalism look like? For many people, including potential customers, the business world can seem callous and predatory. The term…
Read MoreConscious Marketing – the path to More Loyal Clients
Conscious marketing – although this week I saw it promoted as Millennial Marketing – is all about using transparency, authenticity and a spirit of cooperation to attract clients or customers that are looking for win-win relationships with your firm. Why is the featured image that of a peaceful man meditating? If you need to ask,…
Read MoreConscious Capitalism – The Shift that we need to make
Conscious Capitalism Five years ago, when I created my coaching offerings and packaged them as onCOREventures, I wrote about the shift. The shift that I was referring to was the shift that takes place in the afternoon of life. The shift to a more conscious way of being and living. About the same time, some…
Read MoreCustomer journey mapping to support today’s educated buyers
Customer Journey Mapping – what is it and how do you get started? Do you have a clear, specific, comprehensive plan for turning people who‘ve never heard of you into loyal repeat clients who recommend you to their family, friends and peers? If you don’t have your customer journey mapping completed out, you’re probably missing…
Read MoreSales funnel – today it is all about the customer journey
Sales Funnel – drop it: How to Convert More Leads With a Customer Journey Did you know that the sales funnel model can actually cost you, clients? According to the traditional sales funnel process of helping people go from being total strangers to your company to become loyal clients, people follow a set, linear path…
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