Search Engine Marketing – SEO – PPC

search engine marketing

How to Get More Clients Through SEO and Search Engine Marketing Did you know that, for some businesses, over 60% of your traffic comes from search engines? From our years of experience in helping small businesses to attract more clients, we’ve concluded that any effective marketing strategy requires the use of both pay-per-click advertising and…

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Strategic Referral Partnerships

referral partnerships

Ten Elements You Need to Create Strategic Referral Partnerships Referral Partnerships – when I was running product management for a software company the first thing I tried to do when launching a new product was fill in the missing features of our solution through the creation of strategic partnerships. In my five years of coaching…

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Local SEO – Why you need it now

Local SEO Local SEO- You keep hearing about it. You’ve read the articles telling you it’s important. You may have even read the many list posts telling you what to do to start excelling with local search. But what about the why? Why exactly is local search engine marketing important? And how does it differ…

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Google Local Guide for local reviews

local reviews

Got Local Reviews? Local reviews – I just received an email from Google, because on occasion, I have written reviews for the locations that I have visited.  Google suggested that I install a widget on my iPhone – yes they know I have an iPhone.  And since I have been writing about local reviews and…

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Reputation Managment – own page one of Google

Reputation management

Page One on Google Is Your New Business Card Reputation Management – Do a search for your company name. Then search your product or service names. Whatever you find on page one on the Google first page of search engine results amounts to how your potential customers see you online. See, it doesn’t matter if…

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Conscious Marketing – the path to More Loyal Clients

Conscious Marketing

Conscious marketing – although this week I saw it promoted as Millennial Marketing – is all about using transparency, authenticity and a spirit of cooperation to attract clients or customers that are looking for win-win relationships with your firm.  Why is the featured image that of a peaceful man meditating?  If you need to ask,…

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Conscious Capitalism – The Shift that we need to make

Conscious Capitalism

Conscious Capitalism Five years ago, when I created my coaching offerings and packaged them as onCOREventures, I wrote about the shift. The shift that I was referring to was the shift that takes place in the afternoon of life.  The shift to a more conscious way of being and living.  About the same time, some…

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Customer journey mapping to support today’s educated buyers

customer journey mapping

Customer Journey Mapping – what is it and how do you get started? Do you have a clear, specific, comprehensive plan for turning people who‘ve never heard of you into loyal repeat clients who recommend you to their family, friends and peers? If you don’t have your customer journey mapping completed out, you’re probably missing…

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