The Six Biggest Cold Email Mistakes You’re Making in 2022

cold email mistakes do not include reading your email by the window in winter

If you’re like most small businesses, you’re probably using cold email to reach out to new customers and promote your products or services. However, there’s a good chance that you’re making some big mistakes that are costing you dearly in terms of wasted time and money. If you are unsure of what cold email is…

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How should I use cold email for my business?

Many of our clients are looking for the silver bullet with email.  Or they are looking for the silver bullet of the next template to use, or the best marketing automation system.  Franky, they are looking in the wrong place. Let’s start with the basics. What is your sales script? We are big fans of…

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Google Reviews drive your Google my Business Results

Star rating selection - As Google algorithms continue to change, what is the implication and relationship between Google reviews and small local businesses?

Over the last few years, Google has made major changes that favor small business owners to Google my Business. We noticed a pattern of small businesses using their Google My Business profile organically being rewarded in local searches. And actually, we have seen this firsthand with some of our clients. At a recent Duct Tape…

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Pittsburgh Local Marketing insights in 2022

Pittsburgh Local Marketing

Pittsburgh Local Marketing has been a challenge since 2020 with the lockdowns and start – stop- restart of our economy. Essential services have been very busy while others like restaurant dining are struggling for their very existence.  Here in Pittsburgh, the winter has mostly come and gone and we can see the end of the…

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10 Things Local Business Owners must do post COVID

local business

Local business in 2020. Even though COVID has turned the world upside down, it is possible for local business to thrive.  A few years ago after the 2008 economic meltdown, I read a book from Neal Donal Walsh, “When everything changes, change everything”.  Those words have echoed in my head a lot in the last…

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Google and Local Business

Laptop opened to Google browser window. In May of 2019, it appears that a change was made in Google’s Algorithm for search. What is the impact of Google and Local Business?

In May of 2019, it appears that a change was made in Google’s Algorithm for search. This change seems to have begun using local search techniques to reward small businesses using Google My Business naturally and effectively. At onCOREventures, we have seen this firsthand with some of our clients. At the annual Duct Tape Marketing…

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Building a Search Approved Local Website

Your website can build credibility and trust, reach your audience, and share your core story - here's how you can build a search approved local website!

It’s the time of the year when we begin thinking and reflecting on the past and make goals for the future. If you’re a small business owner, updating or rebranding your website might be on your new year’s resolution list. What are the qualities of a local website that make it favorable among search engines?…

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An Overview of Google My Business for Small Businesses

Through analytics and review funnels, Google My Business makes it easier than ever to understand and engage your ideal customer.

Google My Business (GMB) is an innovative Google tool that can help small businesses grow for little payout. This tool is more than just another online directory listing. But rather a unique way for potential customers to find your business via both “Search” and map. GMB allows for you to post photos, video, business hours,…

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