Marketing Strategy
Google Business Profile Changes and the Importance of High-Quality Images
Your Google business profile might be more important than you think. According to Google, profile information is a significant search engine ranking page (SERP) factor. We all know that getting to the top of the search engine page can be critical for your business’s visibility. But how does Google make this determination? This article will discuss…
Read MoreWhy Your Website Needs Accelerated Mobile Pages in 2022
How often do you try to load a website on your smartphone and abandon the effort because it takes a frustratingly long time to load? Or worst, you’re trying to read the article on a small screen and you can’t because the ads take up all the space. Don’t do this to your customers. Mobile…
Read MoreGoogle Reviews drive your Google my Business Results
Over the last few years, Google has made major changes that favor small business owners to Google my Business. We noticed a pattern of small businesses using their Google My Business profile organically being rewarded in local searches. And actually, we have seen this firsthand with some of our clients. At a recent Duct Tape…
Read MorePittsburgh Local Marketing insights in 2022
Pittsburgh Local Marketing has been a challenge since 2020 with the lockdowns and start – stop- restart of our economy. Essential services have been very busy while others like restaurant dining are struggling for their very existence. Here in Pittsburgh, the winter has mostly come and gone and we can see the end of the…
Read More10 Things Local Business Owners must do post COVID
Local business in 2020. Even though COVID has turned the world upside down, it is possible for local business to thrive. A few years ago after the 2008 economic meltdown, I read a book from Neal Donal Walsh, “When everything changes, change everything”. Those words have echoed in my head a lot in the last…
Read MoreGoogle and Local Business
In May of 2019, it appears that a change was made in Google’s Algorithm for search. This change seems to have begun using local search techniques to reward small businesses using Google My Business naturally and effectively. At onCOREventures, we have seen this firsthand with some of our clients. At the annual Duct Tape Marketing…
Read MoreBuilding a Search Approved Local Website
It’s the time of the year when we begin thinking and reflecting on the past and make goals for the future. If you’re a small business owner, updating or rebranding your website might be on your new year’s resolution list. What are the qualities of a local website that make it favorable among search engines?…
Read MoreAn Overview of Google My Business for Small Businesses
Google My Business (GMB) is an innovative Google tool that can help small businesses grow for little payout. This tool is more than just another online directory listing. But rather a unique way for potential customers to find your business via both “Search” and map. GMB allows for you to post photos, video, business hours,…
Read MoreEmail Marketing and Networking
If you have an email address (we’re guessing you probably have a few of them), you understand how much “junk” you get a day. Promotions and sales for material goods you don’t need. Newsletters from a company you accidentally signed up for when you entered to win a free vacation. Other newsletters from your favorite…
Read MoreSocial Media
In a sense, social media has completely changed the culture in the 21st century. It allows us to connect with those on the other side of the world, people who you would never meet in “real” life. It has bred the career of “influencer”. Social media has even fueled movements. It is the next phenomenon…
Read More