Pittsburgh Local Marketing

Pittsburgh Local Marketing has been a challenge in 2020 with the lockdown and limited restart of our economy. Essential services have been very busy while others like in restaurant dining are struggling for their very existence.  Here in Pittsburgh, the equinox has come and gone and we can see the end of 2020 in our…

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local business

Local business in 2020. Even though COVID has turned the world upside down, it is possible for local business to thrive.  A few years ago after the 2008 economic meltdown, I read a book from Neal Donal Walsh, “When everything changes, change everything”.  Those words have echoed in my head a lot in the last…

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Laptop opened to Google browser window. In May of 2019, it appears that a change was made in Google’s Algorithm for search. What is the impact of Google and Local Business?

In May of 2019, it appears that a change was made in Google’s Algorithm for search. This change seems to have begun using local search techniques to reward small businesses using Google My Business naturally and effectively. At onCOREventures, we have seen this firsthand with some of our clients. At the annual Duct Tape Marketing…

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Your website can build credibility and trust, reach your audience, and share your core story - here's how you can build a search approved local website!

It’s the time of the year when we begin thinking and reflecting on the past and make goals for the future. If you’re a small business owner, updating or rebranding your website might be on your new year’s resolution list. What are the qualities of a local website that make it favorable among search engines?…

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Through analytics and review funnels, Google My Business makes it easier than ever to understand and engage your ideal customer.

Google My Business (GMB) is an innovative Google tool that can help small businesses grow for little payout. This tool is more than just another online directory listing. But rather a unique way for potential customers to find your business via both “Search” and map. GMB allows for you to post photos, video, business hours,…

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Old email tactics of yesterday no longer work - for small brick and mortar businesses, that means combining your email marketing and networking strategies.

If you have an email address (we’re guessing you probably have a few of them), you understand how much “junk” you get a day. Promotions and sales for material goods you don’t need. Newsletters from a company you accidentally signed up for when you entered to win a free vacation. Other newsletters from your favorite…

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Social media is a great place to be honest and transparent with your audience. Here are a few tips in regard to your small business’s social media strategy.

In a sense, social media has completely changed the culture in the 21st century. It allows us to connect with those on the other side of the world, people who you would never meet in “real” life. It has bred the career of “influencer”. Social media has even fueled movements. It is the next phenomenon…

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Try easier and more approachable methods to set a solid foundation for your SEO strategy - like consistent, correct directory listings & a focus on local.

Search engine optimization (SEO) is one of those confusing marketing buzzwords. Marketing professionals claim it’s something you “have to have” but can often be vague about what that actually means. They also tend to throw around phrases like “keyword optimization” and “search engine results pages” – which more often than not, can confuse you even…

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From core pages to videos, each component can enhance the story you tell meaning it’s crucial that your approach to content should be clear and sincere.

It’s been said before and it will be said again, “content is king”. And its king for a good reason. Your content has the capability to tell the full story of your business. What do you stand for? Why should a person choose you? What makes you different from the competition? Do you really want…

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