Bing with ChatGPT – is it the new Google?


We have been covering how AI is changing marketing for small business owners.  Last week Microsoft announced a significant step forward by combining ChaptGPT with Bing – its sleepy seldom seen search engine. Suddenly, the pundits proclaim Google dead and Microsoft the victor.  As Lee Corso is fond of saying on ESPN’s College GameDay –…

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AI – stupid is as stupid does

At the risk of offending the fictional character in the movie alluded to in this title, I could not resist using the line from Forest Gump. We have been evaluating AI for small businesses over the last six months, and this is our weekly blog slot.  Microsoft and Google threw wrenches in my plans last…

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AI – Social Media – A Match Made in Heaven?

AI - Social Media - a match made in heaven?

If you’re a business owner, chances are you’ve heard of Artificial Intelligence (AI), but did you know it can be used to help optimize your social media presence? AI is becoming increasingly integrated into businesses’ operations, from customer service to marketing. It can also be used to support local business owners to maximize the potential…

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The Six Biggest Cold Email Mistakes You’re Making in 2022

cold email mistakes do not include reading your email by the window in winter

If you’re like most small businesses, you’re probably using cold email to reach out to new customers and promote your products or services. However, there’s a good chance that you’re making some big mistakes that are costing you dearly in terms of wasted time and money. If you are unsure of what cold email is…

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How should I use cold email for my business?

Many of our clients are looking for the silver bullet with email.  Or they are looking for the silver bullet of the next template to use, or the best marketing automation system.  Franky, they are looking in the wrong place. Let’s start with the basics. What is your sales script? We are big fans of…

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Global Accessibility Awareness Day

What Is Website Accessibility? There is a lot of news lately about lawyers trying to force targeted industries like home buying and selling to comply with website accessibility standards.  So what exactly is meant by website accessibility?  According to the W3c – the global organization that creates standards for the Internet: When websites and web…

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