The Six Biggest Cold Email Mistakes You’re Making in 2022

cold email mistakes do not include reading your email by the window in winter

If you’re like most small businesses, you’re probably using cold email to reach out to new customers and promote your products or services. However, there’s a good chance that you’re making some big mistakes that are costing you dearly in terms of wasted time and money. If you are unsure of what cold email is…

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How should I use cold email for my business?

Many of our clients are looking for the silver bullet with email.  Or they are looking for the silver bullet of the next template to use, or the best marketing automation system.  Franky, they are looking in the wrong place. Let’s start with the basics. What is your sales script? We are big fans of…

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Global Accessibility Awareness Day

What Is Website Accessibility? There is a lot of news lately about lawyers trying to force targeted industries like home buying and selling to comply with website accessibility standards.  So what exactly is meant by website accessibility?  According to the W3c – the global organization that creates standards for the Internet: When websites and web…

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Google Reviews drive your Google my Business Results

Star rating selection - As Google algorithms continue to change, what is the implication and relationship between Google reviews and small local businesses?

Over the last few years, Google has made major changes that favor small business owners to Google my Business. We noticed a pattern of small businesses using their Google My Business profile organically being rewarded in local searches. And actually, we have seen this firsthand with some of our clients. At a recent Duct Tape…

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Pittsburgh Local Marketing insights in 2022

Pittsburgh Local Marketing

Pittsburgh Local Marketing has been a challenge since 2020 with the lockdowns and start – stop- restart of our economy. Essential services have been very busy while others like restaurant dining are struggling for their very existence.  Here in Pittsburgh, the winter has mostly come and gone and we can see the end of the…

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Letting go of fear

letting go of fear

Are you afraid? Are you not letting go of fear? Yeah, be honest.  I get it.  I was for weeks after COVID hit. This is unprecedented in many of our lifetimes. But why be afraid?  Last week I started by ten things list that small business owners need to do to stay open with this…

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10 Things Local Business Owners must do post COVID

local business

Local business in 2020. Even though COVID has turned the world upside down, it is possible for local business to thrive.  A few years ago after the 2008 economic meltdown, I read a book from Neal Donal Walsh, “When everything changes, change everything”.  Those words have echoed in my head a lot in the last…

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COVID-19 CARES Act

Small Business we are open

The Coronavirus Aid, Relief, and Economic Security (CARES) Act was recently signed into law. It was created to help small businesses during this time of economic downturn as the largest financial assistance bill to date. Part of the CARES Act has allocated $350 billion to help small businesses and nonprofits keep workers employed amid the…

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