Bing with ChatGPT – is it the new Google?


We have been covering how AI is changing marketing for small business owners.  Last week Microsoft announced a significant step forward by combining ChaptGPT with Bing – its sleepy seldom seen search engine. Suddenly, the pundits proclaim Google dead and Microsoft the victor.  As Lee Corso is fond of saying on ESPN’s College GameDay – “Not so fast.” In fact, by the weekend, I added a ChatGPT plugin for Chrome that shows ChatGPT results with Google search results, side by side, like Bing is doing.

First, how is ChatGPT changing content creation –

I asked the source itself:

As a language model trained by OpenAI, ChatGPT is revolutionizing marketing content creation and other forms of document creation by providing a powerful tool for generating high-quality text content. Here are some ways in which ChatGPT is making a difference:

  1. Time and cost efficiency: ChatGPT can generate high-quality text content quickly and efficiently, saving marketers and businesses valuable time and resources that would otherwise be spent on manual content creation.
  2. Personalization: With the ability to analyze vast amounts of data and recognize patterns, ChatGPT can create content that is tailored to a specific audience, making it more relevant and engaging.
  3. Improved consistency and accuracy: ChatGPT’s language generation capabilities ensure consistency and accuracy in content creation. This is particularly important in industries such as finance, where accuracy and clarity are crucial.
  4. Enhanced creativity: ChatGPT can provide fresh perspectives and ideas for content creation, helping businesses break out of creative ruts and generate innovative ideas.
  5. Multilingual support: ChatGPT supports many different languages, making it an excellent tool for creating content in a variety of markets and regions.
  6. Overall, ChatGPT’s language generation capabilities are revolutionizing content creation and opening up new possibilities for businesses and marketers looking to improve their content quality and efficiency.


One of the things that ChatGPT does not do is site sources, and it uses an older model of the engine than Bing is using. So I asked ChatGPT to Explain the complexities of commercial software product development to multi-National hardware sales and marketing executives.  This drove me crazy when I tried to put together channel strategies for hardware vendors when I was responsible for software product development and product management in multiple positions.

Here is ChatGPT’s answer – unedited:

Commercial software product development is a complex and multifaceted process that involves a variety of challenges and considerations. For multi-national hardware sales and marketing executives, it is important to understand these complexities in order to make informed decisions about product development and to effectively communicate with software development teams.

One of the key challenges in commercial software product development is ensuring that the product meets the needs of a diverse range of users. This involves conducting extensive market research and user testing to identify user needs and preferences, and incorporating this feedback into the design and development process. Additionally, software products often need to be designed to work seamlessly with a variety of different hardware configurations, which can add another layer of complexity to the development process.

Another challenge in commercial software product development is ensuring that the product is reliable and secure. This involves rigorous testing and quality assurance procedures to identify and eliminate bugs and security vulnerabilities. In addition, software products need to be designed to be easily updatable and adaptable to changing security threats, which requires ongoing monitoring and maintenance.

A third challenge in commercial software product development is managing the development process itself. This involves coordinating the efforts of a team of software developers, designers, and testers, and ensuring that everyone is working effectively towards a common goal. In addition, development timelines and budgets need to be managed carefully in order to ensure that the product is completed on time and within budget.

Finally, it is important to consider the legal and regulatory issues that can arise in commercial software product development. This includes ensuring that the product complies with relevant intellectual property laws and regulations, as well as data privacy and security regulations.

In summary, commercial software product development is a complex and multifaceted process that involves a variety of challenges, including meeting the needs of diverse users, ensuring reliability and security, managing the development process, and complying with legal and regulatory requirements. Multi-national hardware sales and marketing executives need to be aware of these complexities in order to effectively manage the development process and communicate with software development teams.

Not too bad to start with – but what were the sources of this information?  and it is tempting to use this output after a quick read and running it through Grammarly.

This morning I got an email from Microsoft giving me access to the new public beta of Bing with ChatGPT.  I asked it the same question:

Commercial software product development is the process of designing and developing software products that meet the needs and expectations of customers in various markets and industries⁴. It is a complex process that involves many challenges, such as:

  • Rapid technology advancement: Software developers need to keep up with the latest technologies and tools that can improve the quality, performance, and functionality of their products¹. They also need to ensure compatibility and interoperability with different platforms, devices, and systems².
  • Increasing customer demands: Software products are often conceptual and aimed at solving specific problems or providing unique benefits for customers¹. Software developers need to understand the requirements and preferences of their target customers, as well as the competitive landscape and the regulatory environment of their markets⁴. They also need to deliver software products that are user-friendly, reliable, secure, and scalable².
  • Time limitations: Software development is a time-sensitive process that requires careful planning, coordination, and execution of various tasks and activities¹. Software developers need to manage the scope, budget, and schedule of their projects, as well as the expectations and feedback of their stakeholders⁴. They also need to cope with changing requirements, unforeseen issues, and emerging risks that can affect the quality and delivery of their products².
  • Limited infrastructure/resources: Software development requires adequate infrastructure and resources, such as hardware, software, network, data, and human capital¹. Software developers need to optimize the use of their available resources, as well as seek external support or collaboration when needed². They also need to ensure the security and integrity of their infrastructure and resources, as well as the compliance with relevant standards and regulations⁴.
  • Conflicts with software testing teams: Software testing is an essential part of software development that ensures the quality and functionality of software products¹. Software developers need to work closely with software testing teams, as well as other teams involved in the software development lifecycle, such as design, architecture, and deployment². They also need to resolve any conflicts or disagreements that may arise due to different perspectives, expectations, or objectives¹.

Multi-national hardware sales and marketing executives are professionals who are responsible for selling and promoting hardware products and services to customers across different countries and regions⁶⁷⁸. They are often involved in:

  • Developing and implementing sales and marketing strategies and plans that align with the company’s vision, mission, and goals⁶⁷⁸.
  • Identifying and analyzing market opportunities and customer needs, as well as the competitive and regulatory environment of each market⁶⁷⁸.
  • Establishing and maintaining relationships with key customers, partners, distributors, and suppliers, as well as internal and external stakeholders⁶⁷⁸.
  • Negotiating and closing sales deals, as well as providing after-sales support and service to customers⁶⁷⁸.
  • Managing and leading sales and marketing teams, as well as coordinating and collaborating with other teams, such as product development, supply chain, and finance⁶⁷⁸.
  • Monitoring and evaluating the performance and results of sales and marketing activities, as well as the feedback and satisfaction of customers⁶⁷⁸.
  • Reporting and communicating sales and marketing information and insights to senior management and other relevant parties⁶⁷⁸.

To explain the complexities of commercial software product development to multi-national hardware sales and marketing executives, one possible approach is to:

  • Start with an overview of the software development process and its main stages, such as planning, design, development, testing, deployment, and maintenance⁴.
  • Highlight the key challenges and issues that software developers face in each stage, as well as the solutions and best practices that they adopt to overcome them¹²⁴.
  • Provide examples and case studies of successful or unsuccessful software products and projects, as well as the lessons learned and the recommendations for improvement⁴⁵.
  • Relate the software development process and its challenges to the hardware sales and marketing process and its challenges, as well as the similarities and differences between them⁶⁷⁸.
  • Emphasize the importance and benefits of collaboration and communication between software developers and hardware sales and marketing executives, as well as the potential opportunities and synergies that they can create⁶⁷⁸.

Sources: Conversation with Bing, 2/15/2023(1) Software Product Development: Definition, Importance, and Complete Process. Accessed 2/15/2023.
(2) 5 most commonly faced Software Development challenges.,…%205%20Conflicts%20with%20software%20testing%20teams%20 Accessed 2/15/2023.
(3) How to Simplify Software Development Complexity – Tekshapers. Accessed 2/15/2023.
(4) Meet the Digi Leadership Team | Digi International. Accessed 2/15/2023.
(5) Insight From 3 Ace Hardware Executives | Hardware Retailing. Accessed 2/15/2023.
(6) Hardware Marketing Executive Jobs, Employment | Accessed 2/15/2023.
(7) Complexity is killing software developers | InfoWorld. Accessed 2/15/2023.
(8) Measuring the Complexity of Software Projects – ResearchGate. Accessed 2/15/2023.
(9) OTN Hardware Market Players to drive Merges and Acquisition Strategies to Expand Market Share, 2023-2028. Accessed 2/15/2023.

What is different between the two tools?

One thing becomes very, very interesting.  ChatGPT in use at is only trained through the end of 2021. The sources are all super current if you look at the newer version of ChatGPT coupled with Microsoft’s Bing search engine. More importantly, the tool gives me instructions on a possible document to create in the last paragraph.  Individual searches could further research this, and the curated and cited research could be used with confidence. This will take much more time on the one hand and the other, be much more valuable.
Look at the outline for the suggested document versus the simplistic answer presented by ChatGPT. You can see that while it is some work, the answer would adequately explain the differences in terms that the hardware people can understand and respect.
On Monday this week, I wrote a blog based on my weekends playing with ChatGPT describing how stupid it is.  My conclusions were that it is acceptable to use as long as you significantly rewrite the output and know what you are talking about. I shared that I used it to help outline my document creation and give me ideas.

Looking to stay informed on how AI is helping Content creation?

With Bing and Microsoft productizing the technology, this beta-released product promises (maybe) to be a tool ready for professional use. With the research that I have on my plate for this week, I would expect that I can give an update on the usability of the Bing-ChatGPT marriage as my next blog in this series for small business owners on AI.  I specialize in helping small businesses like yours navigate the ever-changing world of technology and stay ahead of the curve. On our website, you’ll find a wealth of information and resources on AI and how it can be used to improve your marketing efforts. So don’t wait any longer. Subscribe to our monthly newsletter for links to understandable content on how to use AI in your business.

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