Content Marketing
Social Media
In a sense, social media has completely changed the culture in the 21st century. It allows us to connect with those on the other side of the world, people who you would never meet in “real” life. It has bred the career of “influencer”. Social media has even fueled movements. It is the next phenomenon…
Read MoreApproach to Content
It’s been said before and it will be said again, “content is king”. And its king for a good reason. Your content has the capability to tell the full story of your business. What do you stand for? Why should a person choose you? What makes you different from the competition? Do you really want…
Read MoreThe Importance of a Marketing Website
As we approach the end of the decade and look forward to the future, it’s a great time to reflect on your small business. Maybe you started your business years ago and remember the trouble you went through when trying to save files onto floppy discs. Or you still can remember that piercing tone of…
Read MoreBusiness Podcasting: RSS Feeds, Publishing, & Apple Podcasts
Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…
Read MoreBusiness Podcasting: Podcasting Gear, Software, and Audio
Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…
Read MorePodcasting 101: So, You Want to Start a Business Podcast?
Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…
Read MoreVoice Search and The Opportunity for Local Businesses
When was the last time you entered a search on Google? If you’re like most, you probably did a Google or voice search this morning. Or perhaps that’s how you found this blog. When your results came up, what did they look like? Depending on your search, Google may have provided you with a localized…
Read MoreAn Introduction to SERP
An introduction to SERP. I’ve often found myself reminiscing as of late. Back to simpler times. Prior to 2007, Google used to be the same. You typed in a phrase or name and you would get ten blue lines. Ten blue lines with the SEO title, some metadata about the page and the actual link…
Read MoreWebsite elements that you must have in 2018
Website elements – what should you include? If you want to attract customers through the internet, get them to choose you over your competition, and give the impression that you’re a credible company with up-to-date skills and services, having a good-quality website is invaluable. If people who look for services or products like yours online…
Read MoreSEO Content Marketing Strategy
As the business world evolves, content marketing has risen to increase prominence in the field of client attraction. People are tired of having ads that give them no value pushed in their face, and they’re looking for useful, actionable information that they can consume on their own terms, and that makes their life better in…
Read More