Voice Search and The Opportunity for Local Businesses
When was the last time you entered a search on Google? If you’re like most, you probably did a Google or voice search this morning. Or perhaps that’s how you found this blog. When your results came up, what did they look like? Depending on your search, Google may have provided you with a localized…
Talking Triggers: What is Your Word of Mouth Strategy?
If you’re in the small business world, “strategy” is a word you hear all the time. Your business has a marketing strategy. A sales strategy. A brand strategy. Don’t forget about its PR strategy. If the company is digitally savvy, perhaps a social media strategy. A blogging and editorial calendar strategy. And a web and…
What is an On-Core Venture?
I saw a thought-provoking headline this morning. It exclaimed that suicide is at a fifty-year peak in the US and that is it bringing down US life expectancy. Interestingly, yesterday I listed to a StoryBrand podcast of a similar nature. It talked about finding meaning in life and the speakers summarized Victor Frankle’s learnings from…
How Gratitude Guides Your Business
Gratitude is a word often associated with this Thanksgiving week. But oftentimes when we think about gratitude, we simply apply it to our home and personal lives. It’s not often gratitude shifts into our business brains. It’s hard to practice when thinking of finances and other business operations. And it’s not something we readily talk…
Get to Know SERP Features
Digital marketing as we know it is changing every single day. If you’ve Googled anything lately, we’re sure you’ve noticed new layout features for different kinds of questions. Looking for a gluten-free café nearby? Up pops a map. Researching the best brand of headphones to buy? Up pops a carousel of images and reviews. These…
The Consciousness Coach: The Act of Listening
“Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey. If you have the capability of hearing, you use your ears almost every moment of every day. We hear background noise such as cars, dogs barking, and the breeze. Headphones make it easier than ever…
An Introduction to SERP
An introduction to SERP. I’ve often found myself reminiscing as of late. Back to simpler times. Prior to 2007, Google used to be the same. You typed in a phrase or name and you would get ten blue lines. Ten blue lines with the SEO title, some metadata about the page and the actual link…
Seven Levels of Consciousness
The seven levels of consciousness. For the past six years, I have worked with small business owners as a marketing and business coach and consultant. In that time, I have often come back to my own point of origin. That point is understanding that one of the biggest challenges people have in building wealth through…
The Wisdom of Winnie the Pooh: Introduction to Consciousness
This weekend. my wife and I borrowed our nephew and nieces to have an excuse to go see Christopher Robin. We were expecting to be entertained, just like when we took the same group to see Paddington. What a gift it was to see this Disney movie without expectation. And I laughed to myself as…