AI – Local Marketing
It’s No Joke: How AI Can Boost Your Local Marketing Game (And How to Get Started!) Ladies and gentlemen, the future of marketing is here, and it’s not a flying car or a billboard on the moon (though those sound fun, too). Instead, the game-changer we’re talking about is artificial intelligence (AI), and it’s not…
ChatGPT-4 a game changer
The Real Game Changer: How Commercial Grade ChatGPT-4 Revolutionized AI-Generated Marketing A little over six weeks ago, we wrote about how integrating Bing and ChatGPT-3.5 was a game changer for AI-generated marketing and Internet Search in general. We saw incredible strides in using natural language processing technology to optimize search engine marketing and create personalized…
Bing with ChatGPT – is it the new Google?
We have been covering how AI is changing marketing for small business owners. Last week Microsoft announced a significant step forward by combining ChaptGPT with Bing – its sleepy seldom seen search engine. Suddenly, the pundits proclaim Google dead and Microsoft the victor. As Lee Corso is fond of saying on ESPN’s College GameDay –…
AI – stupid is as stupid does
At the risk of offending the fictional character in the movie alluded to in this title, I could not resist using the line from Forest Gump. We have been evaluating AI for small businesses over the last six months, and this is our weekly blog slot. Microsoft and Google threw wrenches in my plans last…
AI – Social Media – A Match Made in Heaven?
If you’re a business owner, chances are you’ve heard of Artificial Intelligence (AI), but did you know it can be used to help optimize your social media presence? AI is becoming increasingly integrated into businesses’ operations, from customer service to marketing. It can also be used to support local business owners to maximize the potential…
Introduction to AI in Local Marketing: How Small Businesses Can Benefit
As a local business owner in the Pittsburgh market, you’re probably aware that technology constantly evolves and changes how we do things. Artificial intelligence, or AI, is one of the most exciting and rapidly growing technology areas. But what exactly is AI, and how can it be used to help your local business succeed? First…
AI Concerns – How does Artificial Intelligence lie?
AI is in the news every day this new year. Each morning I get a recent article in my NY Times news feed, and I decided to join the fray and have some fun simultaneously. I have been using Jasper AI daily since October and found it a handy tool. In two weeks, I will…
The Six Biggest Cold Email Mistakes You’re Making in 2022
If you’re like most small businesses, you’re probably using cold email to reach out to new customers and promote your products or services. However, there’s a good chance that you’re making some big mistakes that are costing you dearly in terms of wasted time and money. If you are unsure of what cold email is…
How should I use cold email for my business?
Many of our clients are looking for the silver bullet with email. Or they are looking for the silver bullet of the next template to use, or the best marketing automation system. Franky, they are looking in the wrong place. Let’s start with the basics. What is your sales script? We are big fans of…