Lead Magnet use in conscious marketing

lead magnet

Email marketing is one of the most valuable client attraction strategies you can use, how does the use of a lead magnet fit in?  And is it conscious marketing? When done well, it generates $38 for every $1 spent, keeps you at the top of your audience’s minds, and lets you build their trust by…

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Direct Response Marketing done Consciously

direct response marketing

We work with lots of people who hate being pushy and they immediately get frustrated when they think about asking for direct response – yes or no – decide right now.  People that like to help people don’t want to be pushy or force people to make a decision.  Unfortunately, we are all business and…

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SEO Content Marketing Strategy

SEO Content Marketing Strategy

As the business world evolves, content marketing has risen to increase prominence in the field of client attraction. People are tired of having ads that give them no value pushed in their face, and they’re looking for useful, actionable information that they can consume on their own terms, and that makes their life better in…

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Strategic Referral Partnerships

referral partnerships

Ten Elements You Need to Create Strategic Referral Partnerships Referral Partnerships – when I was running product management for a software company the first thing I tried to do when launching a new product was fill in the missing features of our solution through the creation of strategic partnerships. In my five years of coaching…

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