Problems
Business Alliance for Local Living Economies
“BALLE is changing how we think about the purpose of business and the economy. They are changing the mindsets of “every-man-for-himself” to an understanding that real security comes from community – from sharing not hoarding, from a partnership, not domination.” (1). BALLE, or the Business Alliance for Local Living Economies, is a network of socially…
Read MoreBusiness Podcasting: MP3 Files and Hosting Audio
Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…
Read MoreBusiness Podcasting: Podcasting Gear, Software, and Audio
Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…
Read MoreWhy You Need to Show Customer Appreciation
Customer expectations are high in today’s world. And thanks to innovative technology, those expectations are only going to increase. Consumers want quick, mobile-optimized websites full of accurate information. They want to be able to use voice search and they want instant answers. But most importantly, consumers want to be treated with appreciation and respect. In…
Read MoreTalking Triggers: What is Your Word of Mouth Strategy?
If you’re in the small business world, “strategy” is a word you hear all the time. Your business has a marketing strategy. A sales strategy. A brand strategy. Don’t forget about its PR strategy. If the company is digitally savvy, perhaps a social media strategy. A blogging and editorial calendar strategy. And a web and…
Read MoreWhat is an On-Core Venture?
I saw a thought-provoking headline this morning. It exclaimed that suicide is at a fifty-year peak in the US and that is it bringing down US life expectancy. Interestingly, yesterday I listed to a StoryBrand podcast of a similar nature. It talked about finding meaning in life and the speakers summarized Victor Frankle’s learnings from…
Read MoreGet to Know SERP Features
Digital marketing as we know it is changing every single day. If you’ve Googled anything lately, we’re sure you’ve noticed new layout features for different kinds of questions. Looking for a gluten-free café nearby? Up pops a map. Researching the best brand of headphones to buy? Up pops a carousel of images and reviews. These…
Read MoreThe Consciousness Coach: The Act of Listening
“Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey. If you have the capability of hearing, you use your ears almost every moment of every day. We hear background noise such as cars, dogs barking, and the breeze. Headphones make it easier than ever…
Read MoreThe Wisdom of Winnie the Pooh: Introduction to Consciousness
This weekend. my wife and I borrowed our nephew and nieces to have an excuse to go see Christopher Robin. We were expecting to be entertained, just like when we took the same group to see Paddington. What a gift it was to see this Disney movie without expectation. And I laughed to myself as…
Read MoreGoogle Local Guide for local reviews
Got Local Reviews? Local reviews – I just received an email from Google, because on occasion, I have written reviews for the locations that I have visited. Google suggested that I install a widget on my iPhone – yes they know I have an iPhone. And since I have been writing about local reviews and…
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