Content Marketing
Search Engine Marketing – SEO – PPC
How to Get More Clients Through SEO and Search Engine Marketing Did you know that, for some businesses, over 60% of your traffic comes from search engines? From our years of experience in helping small businesses to attract more clients, we’ve concluded that any effective marketing strategy requires the use of both pay-per-click advertising and…
Read MoreWhat is Conscious Capitalism, and How Can It Help You Grow Your Business?
Conscious Capitalism Traits – what are they? A couple of weeks ago I wrote a very long blog post on the shifts that we need to make to implement conscious capitalism – but what does conscious capitalism look like? For many people, including potential customers, the business world can seem callous and predatory. The term…
Read MoreConscious Marketing – the path to More Loyal Clients
Conscious marketing – although this week I saw it promoted as Millennial Marketing – is all about using transparency, authenticity and a spirit of cooperation to attract clients or customers that are looking for win-win relationships with your firm. Why is the featured image that of a peaceful man meditating? If you need to ask,…
Read MoreConscious Capitalism – The Shift that we need to make
Conscious Capitalism Five years ago, when I created my coaching offerings and packaged them as onCOREventures, I wrote about the shift. The shift that I was referring to was the shift that takes place in the afternoon of life. The shift to a more conscious way of being and living. About the same time, some…
Read MoreCustomer journey mapping to support today’s educated buyers
Customer Journey Mapping – what is it and how do you get started? Do you have a clear, specific, comprehensive plan for turning people who‘ve never heard of you into loyal repeat clients who recommend you to their family, friends and peers? If you don’t have your customer journey mapping completed out, you’re probably missing…
Read MoreOnline directories – the key to showing up in Google?
Why Your Local Business Might Not Be Showing Up On Google In my many years of helping businesses to grow, get more clients, and bring more money and freedom to their owners, I’ve often been asked, “Why doesn’t my local business show up on Google?” There are several reasons why this might happen – check…
Read MoreDeveloping a content marketing strategy
You’ve probably heard that content marketing is one of the best ways to build relationships with your customers while marketing your business. Instead of pushing your business on people in the form of intrusive and annoying pop-up ads, commercials that run while people are in the bathroom, or ads that make people wait to watch…
Read More