Google Local Guide for local reviews
Got Local Reviews? Local reviews – I just received an email from Google, because on occasion, I have written reviews for the locations that I have visited. Google suggested that I install a widget on my iPhone – yes they know I have an iPhone. And since I have been writing about local reviews and…
Reputation Managment – own page one of Google
Page One on Google Is Your New Business Card Reputation Management – Do a search for your company name. Then search your product or service names. Whatever you find on page one on the Google first page of search engine results amounts to how your potential customers see you online. See, it doesn’t matter if…
What is Conscious Capitalism, and How Can It Help You Grow Your Business?
Conscious Capitalism Traits – what are they? A couple of weeks ago I wrote a very long blog post on the shifts that we need to make to implement conscious capitalism – but what does conscious capitalism look like? For many people, including potential customers, the business world can seem callous and predatory. The term…
Conscious Marketing – the path to More Loyal Clients
Conscious marketing – although this week I saw it promoted as Millennial Marketing – is all about using transparency, authenticity and a spirit of cooperation to attract clients or customers that are looking for win-win relationships with your firm. Why is the featured image that of a peaceful man meditating? If you need to ask,…
Conscious Capitalism – The Shift that we need to make
Conscious Capitalism Five years ago, when I created my coaching offerings and packaged them as onCOREventures, I wrote about the shift. The shift that I was referring to was the shift that takes place in the afternoon of life. The shift to a more conscious way of being and living. About the same time, some…
Customer journey mapping to support today’s educated buyers
Customer Journey Mapping – what is it and how do you get started? Do you have a clear, specific, comprehensive plan for turning people who‘ve never heard of you into loyal repeat clients who recommend you to their family, friends and peers? If you don’t have your customer journey mapping completed out, you’re probably missing…
Sales funnel – today it is all about the customer journey
Sales Funnel – drop it: How to Convert More Leads With a Customer Journey Did you know that the sales funnel model can actually cost you, clients? According to the traditional sales funnel process of helping people go from being total strangers to your company to become loyal clients, people follow a set, linear path…
The 10 Things You Need to Know About Your Ideal Client
Your Ideal Client One of the most fundamental aspects of your marketing, product development and business plan is knowing who your ideal client is. Without this knowledge, you won’t know how to write your content in a way that’s attractive to your clients, and you won’t be able to tailor your products or services to…
Why you should ask for online reviews
Online reviews – are you losing valuable leads? If you’ve been trying to increase your search engine rankings, get more clients, attract more referral partners, or otherwise grow your business, getting online reviews is one of the most important steps you can take. But getting those reviews can be a challenge, especially if your clients…