The Importance of a Marketing Website
As we approach the end of the decade and look forward to the future, it’s a great time to reflect on your small business. Maybe you started your business years ago and remember the trouble you went through when trying to save files onto floppy discs. Or you still can remember that piercing tone of…
Business Alliance for Local Living Economies
“BALLE is changing how we think about the purpose of business and the economy. They are changing the mindsets of “every-man-for-himself” to an understanding that real security comes from community – from sharing not hoarding, from a partnership, not domination.” (1). BALLE, or the Business Alliance for Local Living Economies, is a network of socially…
A New Hope
In Milton Friedman’s book, Capitalism and Freedom, he theorizes that “in a free society, there is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and…
Business Podcasting: RSS Feeds, Publishing, & Apple Podcasts
Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…
Business Podcasting: MP3 Files and Hosting Audio
Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…
Business Podcasting: Podcasting Gear, Software, and Audio
Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…
Podcasting 101: So, You Want to Start a Business Podcast?
Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…
Why You Need to Show Customer Appreciation
Customer expectations are high in today’s world. And thanks to innovative technology, those expectations are only going to increase. Consumers want quick, mobile-optimized websites full of accurate information. They want to be able to use voice search and they want instant answers. But most importantly, consumers want to be treated with appreciation and respect. In…
The Cost of Lead Generation
Digital ad spending surpassed that of its TV counterpart in 2018. In fact, the total amount spent on digital ads was over 77 billion dollars. Yes. Billion. With that said, how can you make sure you’re spending an appropriate amount on your marketing as a small business? You don’t have the budget large corporations do.…