Posts Tagged ‘ideal client’
Ideal Client Worksheet – your customer avatar
Who/What Is a Customer Avatar? In working with our clients in both our coaching practice and our marketing agency projects, we set a lot of foundation work in order to lock in their ideal client(s) for their specific services. We feel a lot of resistance during this part of the process. Probably because most business owners think that their…
Read MoreSmall Business SEO – Blogging and Keywords
Small Business SEO – How to Use Blogging and Keywords SEO, or search engine optimization, is essential if you want your customers to find you. Without it, you’re all but invisible to search engines and the people who use them, so those customers are likely to find and buy from your competitors instead. The trouble…
Read MoreSearch Engine Marketing – SEO – PPC
How to Get More Clients Through SEO and Search Engine Marketing Did you know that, for some businesses, over 60% of your traffic comes from search engines? From our years of experience in helping small businesses to attract more clients, we’ve concluded that any effective marketing strategy requires the use of both pay-per-click advertising and…
Read MoreSales funnel – today it is all about the customer journey
Sales Funnel – drop it: How to Convert More Leads With a Customer Journey Did you know that the sales funnel model can actually cost you, clients? According to the traditional sales funnel process of helping people go from being total strangers to your company to become loyal clients, people follow a set, linear path…
Read MoreThe 10 Things You Need to Know About Your Ideal Client
Your Ideal Client One of the most fundamental aspects of your marketing, product development and business plan is knowing who your ideal client is. Without this knowledge, you won’t know how to write your content in a way that’s attractive to your clients, and you won’t be able to tailor your products or services to…
Read MorePay Per Click Advertising –
Why Do Your Pay Per Click Ads Get no Revenue? Pay Per click advertising – When your ad gets completely ignored, that’s bad. But when thaandad gets a bunch of clicks and impressions – each of which costs you money – but doesn’t get a return on investment, that’s even worse! Why does this happen,…
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