Marketing Coaching
Google Reviews drive your Google my Business Results
Over the last few years, Google has made major changes that favor small business owners to Google my Business. We noticed a pattern of small businesses using their Google My Business profile organically being rewarded in local searches. And actually, we have seen this firsthand with some of our clients. At a recent Duct Tape…
Read MoreAn Overview of Google My Business for Small Businesses
Google My Business (GMB) is an innovative Google tool that can help small businesses grow for little payout. This tool is more than just another online directory listing. But rather a unique way for potential customers to find your business via both “Search” and map. GMB allows for you to post photos, video, business hours,…
Read MoreEmail Marketing and Networking
If you have an email address (we’re guessing you probably have a few of them), you understand how much “junk” you get a day. Promotions and sales for material goods you don’t need. Newsletters from a company you accidentally signed up for when you entered to win a free vacation. Other newsletters from your favorite…
Read MoreSocial Media
In a sense, social media has completely changed the culture in the 21st century. It allows us to connect with those on the other side of the world, people who you would never meet in “real” life. It has bred the career of “influencer”. Social media has even fueled movements. It is the next phenomenon…
Read MoreImportance of Solid SEO
Search engine optimization (SEO) is one of those confusing marketing buzzwords. Marketing professionals claim it’s something you “have to have” but can often be vague about what that actually means. They also tend to throw around phrases like “keyword optimization” and “search engine results pages” – which more often than not, can confuse you even…
Read MoreApproach to Content
It’s been said before and it will be said again, “content is king”. And its king for a good reason. Your content has the capability to tell the full story of your business. What do you stand for? Why should a person choose you? What makes you different from the competition? Do you really want…
Read MoreThe Importance of a Marketing Website
As we approach the end of the decade and look forward to the future, it’s a great time to reflect on your small business. Maybe you started your business years ago and remember the trouble you went through when trying to save files onto floppy discs. Or you still can remember that piercing tone of…
Read MoreThe Cost of Lead Generation
Digital ad spending surpassed that of its TV counterpart in 2018. In fact, the total amount spent on digital ads was over 77 billion dollars. Yes. Billion. With that said, how can you make sure you’re spending an appropriate amount on your marketing as a small business? You don’t have the budget large corporations do.…
Read MoreThe Consciousness Coach: The Act of Listening
“Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey. If you have the capability of hearing, you use your ears almost every moment of every day. We hear background noise such as cars, dogs barking, and the breeze. Headphones make it easier than ever…
Read MoreSeven Levels of Consciousness
The seven levels of consciousness. For the past six years, I have worked with small business owners as a marketing and business coach and consultant. In that time, I have often come back to my own point of origin. That point is understanding that one of the biggest challenges people have in building wealth through…
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