Local Business
The Importance of a Marketing Website
As we approach the end of the decade and look forward to the future, it’s a great time to reflect on your small business. Maybe you started your business years ago and remember the trouble you went through when trying to save files onto floppy discs. Or you still can remember that piercing tone of…
Read MoreA New Hope
In Milton Friedman’s book, Capitalism and Freedom, he theorizes that “in a free society, there is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and…
Read MoreBusiness Podcasting: RSS Feeds, Publishing, & Apple Podcasts
Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…
Read MoreBusiness Podcasting: Podcasting Gear, Software, and Audio
Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…
Read MorePodcasting 101: So, You Want to Start a Business Podcast?
Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…
Read MoreWhy You Need to Show Customer Appreciation
Customer expectations are high in today’s world. And thanks to innovative technology, those expectations are only going to increase. Consumers want quick, mobile-optimized websites full of accurate information. They want to be able to use voice search and they want instant answers. But most importantly, consumers want to be treated with appreciation and respect. In…
Read MoreVoice Search and The Opportunity for Local Businesses
When was the last time you entered a search on Google? If you’re like most, you probably did a Google or voice search this morning. Or perhaps that’s how you found this blog. When your results came up, what did they look like? Depending on your search, Google may have provided you with a localized…
Read MoreAn Introduction to SERP
An introduction to SERP. I’ve often found myself reminiscing as of late. Back to simpler times. Prior to 2007, Google used to be the same. You typed in a phrase or name and you would get ten blue lines. Ten blue lines with the SEO title, some metadata about the page and the actual link…
Read MoreFive Things to Do Before You Even Name Your Small Business
So, you’ve decided you want to start your own business. Maybe you’ve been conceptualizing and ironing out details for the last few months. Or perhaps you have had this idea since childhood and have continually gravitated towards entrepreneurship. Either way, there are a number of steps you need to go through before your vision becomes…
Read MoreRelationship Marketing in the Internet age
Relationship marketing – is it a thing of the past now that we are all online? In today’s fast-paced world, it can be easy to let things slip through the cracks – even things as important as your relationship with your clients. Most companies’ relationships with their clients are fleeting and impersonal. A quick conversation…
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