Total Online Presence Audit

Marketing Check-up

Marketing Check-up

Describe your Business
Are you a Business to Business (B2B) or Business to Consumer (B2C) company?

Strategy Before Tactics

Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." - Sun Tzu and The Art of War

List at least 3 competitors and their strengths (include URLs and we will provide you with a competitive web analysis

Educational Content Builds Trust

People today have come to expect to find information about any product, service, company, individual, cause or challenge they face by simply turning to the search engine of their choice.

So, if they’re not finding content that you’ve produced that provides them that information, even if someone referred them directly to you, there’s a pretty good chance you won’t be worthy of their trust.

Check all that apply - We use the following in our educational marketing and promotion . . .

Check all that apply - We use the following to help build trust .

Web Presence 

The web just keeps gaining significance in the world of small business and it’s no longer enough to think about your website as your web strategy.

Marketing today means building a great deal of your thinking around a total web presence

Check all that apply - Our web presence includes . . .

Lead Generation and Sales 

Generally speaking, there is no one magic way to generate a ton of leads. Granted, for some businesses, there are more effective ways, but on the whole, a long-term effective lead generation comes down to a combination of advertising, public relations, and a systematic approach to referrals – the lead generation trio as we like to call them.

Check all of the tactics you currently use to generate leads

Keeping Score

Building business momentum usually comes down to understanding these four variables and going to work on improving them:

  1. % of leads converted
  2. Average $ amount per customer/transaction
  3. The average number of transactions with each customer
  4. Cost to generate a customer

Check all that apply - We track . . .

Do you have and use a marketing plan?
Do you have and use a marketing calendar?
I foresee making changes to our marketing in the next year because (check those that apply)