Lead Magnet use in conscious marketing

lead magnet

Email marketing is one of the most valuable client attraction strategies you can use, how does the use of a lead magnet fit in?  And is it conscious marketing? When done well, it generates $38 for every $1 spent, keeps you at the top of your audience’s minds, and lets you build their trust by…

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Customer journey mapping to support today’s educated buyers

customer journey mapping

Customer Journey Mapping – what is it and how do you get started? Do you have a clear, specific, comprehensive plan for turning people who‘ve never heard of you into loyal repeat clients who recommend you to their family, friends and peers? If you don’t have your customer journey mapping completed out, you’re probably missing…

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