Sales Process
How should I use cold email for my business?
Many of our clients are looking for the silver bullet with email. Or they are looking for the silver bullet of the next template to use, or the best marketing automation system. Franky, they are looking in the wrong place. Let’s start with the basics. What is your sales script? We are big fans of…
Read MoreLead Magnet use in conscious marketing
Email marketing is one of the most valuable client attraction strategies you can use, how does the use of a lead magnet fit in? And is it conscious marketing? When done well, it generates $38 for every $1 spent, keeps you at the top of your audience’s minds, and lets you build their trust by…
Read MoreCustomer journey mapping to support today’s educated buyers
Customer Journey Mapping – what is it and how do you get started? Do you have a clear, specific, comprehensive plan for turning people who‘ve never heard of you into loyal repeat clients who recommend you to their family, friends and peers? If you don’t have your customer journey mapping completed out, you’re probably missing…
Read MoreHow to Convert More Leads
With less effort and follow up Leads – when you get them, if you’re like many business owners I know, you love to help your ideal clients, but you HATE the thought of selling to them. You kind of just hope they will turn into clients because “they get you”, and know you will be…
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