Who is your competition?
“Who is your competition?” That’s a question I ask my clients all the time, and it used to be so simple. Your competition was the guy just like you, and you just had to offer a slightly different or better service, or to be a better marketer, in order to stay competitive. But today, the…
Are your marketing strategies getting results?
Do you know which marketing strategies are getting you results, and which ones are draining your time and money without bringing a return on your investment? Every dollar you spend on marketing should have a job description and you should be able to tell the results that it is producing. Your marketing budget is probably…
How to Convert More Leads
With less effort and follow up Leads – when you get them, if you’re like many business owners I know, you love to help your ideal clients, but you HATE the thought of selling to them. You kind of just hope they will turn into clients because “they get you”, and know you will be…
Overcoming lead generation problems
Lead generation. Do you sometimes feel like you’re simply guessing at how to generate leads? Many business owners aren’t sure how to attract quality leads, so they spend hours spreading their content on the internet, and hundreds or even thousands of dollars on ads that they hope will at least break even. As you may…
Developing a content marketing strategy
You’ve probably heard that content marketing is one of the best ways to build relationships with your customers while marketing your business. Instead of pushing your business on people in the form of intrusive and annoying pop-up ads, commercials that run while people are in the bathroom, or ads that make people wait to watch…
What do your online profiles do for you?
Why Your Business Might be Invisible to Online Shoppers, and What to Do About It When entrepreneurs start a brick-and-mortar business, or with a basic website or online brochure, they often find that their customer base starts to dwindle as modern technology leaves them behind. Their website doesn’t bring them as much income as they’d…
Strategy Problems
Of all the strategy problems that new and even partly-established business owners make, there’s one that burns them out, ruins their relationships with their customers, and puts them in a state of chronic stress and frustration faster than almost every other.That problem is, they try too hard to get too many clients… instead of using…
How to Reclaim Your Passion and Vision For Your Business
This time of the year, as we approach the shortest day of light in the northern hemisphere, it is natural to be very introspective. One complaint that I’ve heard from many business owners is that they’ve lost their passion for their business – or they never had it to begin with. If that is the…
What is your vision?
Where there is no vision the people perish. Last week we talked about “Why are you in business” in our weekly blog on problems that affect small business owners. This week, we had planned on talking about who are you selling to, but that is more of a solution, not a problem. Many people have…