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How do you Nurture Sales?
Too many people try to go directly to selling - people have to know, like, and trust you before they are ready to try your products or services. Only after this happens are they really fully engaged and ready to try your services. Scroll down to quickly review the seven stages.
Know
Most coaches try to sell coaching rather than selling a service people know they need to have. For example - people know they need to improve conflict resolution - they are not looking for leadership coaching.
Like
People only will try to find out more about your offering if they like what you have to say about how you help them solve their problem. They need to believe that you can make them a heroine in their world.
Trust
You can move people from like to trust with social proof that you have a solution that works. Today that often takes the form of online reviews.
Try
People only will try to find out more about your offering if they like what you have to say about how you help them solve their problem. They need to believe that you can make them a heroine in their world.
Buy
Once your potential client has completed their free offer or intro offer then they are ready to buy your six-month or signature program.
Repeat
Most coaching clients will get through their initial program with you. How are you positioned to sell them additional services or packages? Are you asking them for repeat business? Do you provide a recap of progress and have you set the stage for what's next?
Refer
Once your client is satisfied that you have produced the results from you that she was looking for, she is going to bring you qualified clients and shorten your sales process. Does your website make this easy?